I can’t necessarily say this with 100% confidence because I do not have experience with every type of out-of-the-box white labeled social network, but the one feature I found lacking was user privacy settings.

In the grand scheme of all things important for a social network to really prosper – privacy settings are a huge deal for generation-y power users.

While many of our parents think we are crazy for putting it “all” out there online – we really don’t want to share everything with everyone. For Facebook, this is a key differentiator that a lot of us have come to trust.

I remember when the Facebook News Feed feature premiered. Large protests ensued after Facebook did not allow users to set to private their actions.

Until privacy settings become standardized – I will have a tough time heavily promoting my white labeled social networks.